Choosing the Right Legal Bookmakers for you

Online gambling is a huge industry that continues to grow. With so much traditional bookies upping their online presence and a lot of online-only betting sites in the mix choosing a reliable, safe and legal bookmakers can be difficult. Our comprehensive list gives a break down of what you should look for when researching your options. You can keep these tips in the back of your mind when choosing a site that works best for you.

Unibet Bookmaker Review
100% Signup bonus

One of the largest online gambling operators in Europe. Offers sports betting (pre-match and live) and casino games. It has separate educational section for beginners. Provides information in popular languages. Includes helpful statistics section.

William Hill Bookmaker Review

Leading online gaming and betting provider to UK customers and one of the top three online sports betting operator in Italy and Spain. Provides more than a million betting opportunities on offer every week, including in-play and pre-match betting.

22Bet Bookmaker Review
100% bonus up to $122

£20 welcome bonus

For 15 years and with more than 4.5 million registered customers, bet-at-home became one of the most successful online betting providers in Europe. It provides a wide range of products in sports betting, live betting, casino games and live casino.

MelBet Bookmaker Review
100% up to $60

More than 200 events and 1,000 matches daily in Sportsbook with offers like 100% cashback on accumulators. A lot of specific events: a run of play, team to score first, wins in time intervals. Features weekly tournament games and fast gambling games.

Up to $100

The first bookmaker in the world, which holds auctions on the bet for the sports events exchange. About 1.7 million registered players around the world. Excellent line and description, good margin, high odds. Loyalty towards successful players.

Ireland’s biggest, most successful, security conscious and innovative bookmaker. Functionality and navigation of the site are made in accordance with the most advanced ideas and requirements: convenient, functional, pleasant to look at and play.

100% up to €50

Although Bethard is online since 2014, founders have significant experience. It helped the bookie became popular very fast. Being famous as the online casino, Bethard also offers great experience in betting and also with a huge welcome bonus.

100% up to €/$25

Reliable, time-proven betting company with more than 20 sports and 60 countries, 200 leagues and 600 dayly sporting events to bet on. Easy to use interface to find all major events in the world of sports and politics and show business.

100% up to €100

Since launched in 2006 has gained popularity and now has more than 400 000 customers in 100 countries. Besides sports, you can bet on events of show business, politics, and the weather forecast. There is also an online casino with the poker room.

What to Look for When Searching for Legal Bookmakers


All online bookmakers in the UK will be licensed by the Gambling Commission and regulated but it’s important to be sure that a site you are using isn’t a scam. Do your research on your chosen bookmakers carefully and read any reviews available.


Odds vary for all bookies. Make sure the online bookie you decide to go with offers consistently good odds. Shop around sites on the day you are looking to make a bet in a sport of your choice. If you want to sign up to a site, keep doing this for a little while to give you an idea of the best site for your sport of choice over time.

Incentives to Join

A lot of the time online bookies will offer a deposit bonus to join their site, for example, they could double your original deposit. Or, they might offer £20 free bets to join. Research the best incentives, as well as odds to find a company that works for you.

Selection of Sports

Some online bookies offer an excellent range of sports to suit almost any sports fan, from the extremely niche sports to the most common. Depending on your interests research the options available based on this.

Quality of App and Interface

Make sure that the online betting site you do choose to go with has an easy to navigate mobile app and website. A clunky confusing website is no good when you’re trying to look for the sport you want to bet on. Similarly, gambling has evolved and a lot of people gamble on the move now, so having a super easy app is better. Read app reviews and review any sites yourself to get an idea of whether it is suited to you.


Check the payout timeframe for each betting site you want to use. Generally, bookies pay out immediately if someone wins but best to confirm this before signing up to any site.

Tips and Tricks

When choosing a gambling site think about what type of features you want. Do you love reading guides? If so find a site that offers insights and advice. Or, is it casino-style gambling that appeals to you more? Research the best virtual casino gambling sites and consider signing up to one of these.

Customer Service

Sign up to a site that offers good customer service, like live chat and responsive e-mails or customer orientated social media. This will make your experience easier if you ever run into difficulty.

Legal Bookmakers FAQs

Is online gambling safe?

Online gambling is safe if you gamble with a legitimate site. Check for regulations and licensing. Generally, you’ll have heard of most big names in gambling, so will have a good idea of what’s safe and what might be suspicious.

What’s the best sport to gamble on?

This is a really common question, but the truth is that the best sport to bet on really comes down to individual preference. No sport can guarantee more money, so the best sport for you is a sport you most enjoy watching.

Do all gambling sites have mobile apps?

Most sites offer mobile apps. Check the app store when doing research on online bookmakers.

How to do I register with an online gambling site?

Choosing a website you want to use is the hard part, registering is easy. Any gambling site will have clear instructions on how to sign up. When you sign up you usually have to give your card details in order to make a deposit. Have your card ready and you can start betting in no time.