William Hill Bookmaker Review
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  • Year of established: 1998
  • Licenses: Gibraltar
  • Odds Formats: EU Odds (1.50), UK Odds (1/2), US Odds (-200)
  • Mobile: Mobile Friendly Bookmaker
  • Languages: Chinese, English, Finnish, French, German, Greek, Hungarian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovenian, Spanish, Swedish
  • Currencies: AUD, CAD, CHF, DKK, EUR, GBP, HKD, JPY, SEK, SGD, USD
  • Payments: Visa/MasterCard, PayPal, Click2Pay, EntroPay, Euteller, Giropay, iDeal, InstaDebit, Neteller, Paysafecard, Skrill, Sofort, WebMoney, Western Union, Yandex Money, Wire Transfer
  • Sports Betting: Football, Hockey, Boxing, Basketball, Tennis, Rugby, Cricket, Darts, Golf, Horse, Greyhounds, Motosport, E-Sports, Political
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William Hill Bookmaker Review

Main information | Bonuses | Sports & Markets | Odds | Payments & Security | Support | Conclusion

Main information

William Hill is the leading online gaming and betting provider to UK customers and is also a top three online sports betting operator in Italy and Spain. It is one of the oldest sportsbooks in existence. This company has been operating for years and has a fantastic reputation. They are renowned for offering an ace selection of sports bets and bookie markets.  With more than a million betting opportunities on offer every week, William Hill provides in-play and pre-match betting and a wide range of gaming products.

In this review, we look at what this website has to offer. We evaluate bonuses, customer service, payments and the different markets available – enjoy!

What bonuses can you expect with William Hill?

William Hill has a varied array of bonuses to choose from – from welcome promotions to social media and enhanced sports bets. The following are some of the main promotions available:

Bet £10 get £30 free – Nice and simple. Register an account and use the C30 code. Place a £10 initial bet with odds of ½ or higher. Receive 3x £10 free bets with a 30-day expiry date.

Daily Enhanced Odds – Each day, this bookie will provide a great selection of enhanced odds. No other terms apply – simply check out the promotions page and see which markets have enhanced odds for that day.

What different sports and markets does this Bookie cover?

This sportsbook is bursting with different sports and competitions. You can place sports bets on over 40 different disciplines. The following are some of the current markets you can gamble on:

  • Baseball
  • Basketball
  • Boxing
  • Golf
  • Soccer
  • Ice Hockey
  • Snooker
  • Rugby
  • Volleyball
  • Darts

If we delve deeper, we can see that within each market, you can find so many different tournaments, leagues, and competitions. Furthermore, you can bet on an exceptional range of handicaps. The following are some examples offered:

  • Number of corners
  • Number of total goals
  • Next goal scored
  • Number of games in a set
  • Correct score

Each different sport has a wonderful range of markets to bet on.

William Hill`s Odds

In order to attract new customers, bookmakers have to place competitive odds for most markets. We find William Hill`s odds are equitable with other leading players. The most competitive odds are in football.

How easy is it to make payments and are they secure?

You can find full payment details in the FAQ section. William Hill has one of the best payment processes we have seen. Moreover, they provide a brilliant range of payment options – both popular options and lesser known varieties too. The following are the main types of payment accepted: Visa, Visa Debit, Entro Pay, MasterCard, Skrill, PayPal, Neteller, Trustly, Pay Safe Card, Bank Transfer.

There is generally a £10 minimum deposit value, and withdrawal amounts can vary depending on the type. Pay Safe Card, for example, has an unlimited withdrawal value and withdrawals can take between 5-10 working days. PayPal on the other hand usually processes withdrawals within 1 working day. We found the website and payment security to be high quality too – they use SSL encryption for payments.

Does William Hill have a dedicated customer support team?

Yes! As a premier sportsbook, William Hill has a superb customer support team. If you are experiencing issues and require urgent helps you can get in touch with them instantly. The following are the main methods you can use to contact them:


This might sound unusual, but many online companies are using Twitter as a customer service outlet. You can Tweet William Hill directly with your queries. The account is actively monitored and response times are generally quick.

Live Chat

The live chat is a little difficult to find, but it is available. Once you have found it a pop-up box will open. You can then enter the product, your name, and email address and initial question. You will then be connected to a member of the team – the process is easy and will give you great results.


There is both the UK and international phone line. The UK line is free to use, and the international line is charged at 1p per minute, not including your network fees. The customer service line had a great connection and it easy to talk to the reps.

Pros / Cons
  • One of the most respected and popular bookmakers
  • Huge selection of sporting events and championships
  • Financial stability and the confidence of the players
  • High maximums
  • Hi-end customers support
  • Average odds


William Hill is definitely one of the sportsbook giants. It has a well-developed and easy to use the platform. Furthermore, it features a mind-boggling array of different markets and sports bets. There is approximately over 40 different sporting markets plus a myriad of live events too. This is just a well-built and well-supported platform. If you want a great choice and a brilliant selection of odds, then you cannot go wrong with William Hill.